Campagne publicitaire d'une entreprise Suisse de vêtements pour hommes. Ceux-ci font un partenariat avec le manufacturier Italien Bianchi et je crois que le vidéo a été tourné à New York.
http://www.youtube.com/watch?v=HwNMxpDqtWk
Be cool, be a real man, not a mamil (mid age man in lycra)
On the way to the office, the bicycle is now the coolest and most environmentally friendly means of transport bar none.
Strellson has therefore decided on the cooperation of the year: the number one professional for superior business and casual wear has had a cool bike tailor-made by Bianchi, the top professional among cycling specialists. The Strellson Bike is a fixed-gear (single-speed) bike on which the Strellson man can swiftly make his way through the rows of houses. The Strellson Bike was inspired by bike couriers in New York, London and Tokyo, who successfully reach any destination on their single-speed bikes, the so-called "fixies".
Strellson has developed a new collection of garments especially for the "business biker" - and they are the must-haves: the water- and dirt-repellent bi-stretch suits with reflector strips and safety pockets are suitable for highly dynamic movement on the bike and in the office. The windbreaker with reflector strips and a high-tech rubberised helmet ensure visibility and safety in the event of risky manoeuvres. Shirts with a sporty cut, water-repellent and breathable, as well as a stretch belt allow dynamism and movement on the bike and in the office. The result is a passionate combination of movement and business wear.
Merci à http://www.gracq.be
Aucun commentaire:
Enregistrer un commentaire